Podgorica, (MINA-BUSINESS) – The National Tourism Organization (NTO) participated in ITB China 2026, one of the most important tourism trade fairs for the Chinese market, held in Shanghai at the end of May. 

The NTO said in a press release that Montenegro’s participation was organized as part of the joint booth of the European Travel Commission (ETC). 

ITB China is the leading tourism industry event in the Chinese market and this year brought together more than 900 tourism organizations and companies from 85 countries and regions.

During the fair, NTO representatives held numerous meetings with Chinese tour operators, travel agencies, online platforms, and other partners. 

Particular emphasis was placed on promoting authentic experiences, natural attractions, cultural heritage, active tourism, the MICE, and luxury tourism products that align with the evolving interests of Chinese travellers.

(kraj) sam/nar