Tivat, (MINA-BUSINESS) – The regional event, Consumer Rules Summit, organized by the European Bank for Reconstruction and Development (EBRD), will open tomorrow at the Regent Porto Montenegro hotel in Tivat.

During the two-day event, regional leaders from agribusiness, retail, distribution, and the wider FMCG industry will seek to answer a key question – is the region ready to meet the challenges of the future, driven by shifts in consumer demand, digital transformation, climate change, and global strategic interests?

In a period marked by geopolitical challenges, inflation, and climate change, the Consumer Rules Summit has become a key platform for visionary discussions and practical solutions.

A total of 38 top speakers and over 150 participants, including executives from Central and Southeastern Europe, the EU, Turkey, the Middle East, and Africa, will come together to share experiences and insights on conducting business amid current global macro trends.

They will address questions such as how to leverage business opportunities in the region and beyond, respond to growing environmental and social awareness, and apply artificial intelligence and new technologies to drive innovation and enhance competitiveness.

The conference will cover topics including economic resilience, redefining business models for sustainable future markets, and navigating competition in a dynamic global environment.