Podgorica, (MINA-BUSINESS) – Montenegro Stars Hotel Group has become part of the International Congress and Convention Association (ICCA), one of the most influential global networks in the congress and MICE industry.

“The membership, through the Mediterranean Chapter and the Venues & Hotels Sector, applies to the entire portfolio of Montenegro Stars Hotel Group (MSHG), as well as to the hotels managed by Montenegro Stars Management (MSM), further strengthening the unified presence of all properties on the global congress market,” Montenegro Stars Hotel Group said in a press release.

By joining the ICCA network, the hotel chain has become part of a global community of leading hotel brands, congress centres, and professionals from the business events industry.

“This will increase the group’s visibility on the international market and create new opportunities for attracting international congresses, conferences, and corporate events to Montenegro. It will also create greater opportunities to bid for hosting prestigious international events, ultimately strengthening Montenegro’s competitiveness as a MICE destination,” the press release reads.

Hotel Splendid Conference & Spa Resort, the largest hotel in the portfolios of Montenegro Stars Hotel Group and Montenegro Stars Management, was a pioneer in the development of the MICE segment in Montenegro. 

Building on those foundations, the company developed decades of experience in organizing congress and business tourism events, with more than 5.6 thousand business and professional events organized over the past 18 years.