Podgorica, (MINA-BUSINESS) – Director of the National Tourism Organization (NTO) Ana Tripkovic Markovic said that continuous communication and joint planning among all tourism stakeholders strengthens the quality of the tourism products and contributes to the sustainable growth of the sector throughout the year.

At meetings with representatives of local tourist boards and NTO’s strategic partners, she highlighted the importance of ongoing cooperation and coordination among all tourism stakeholders to ensure that activities are carried out strategically and in line with the destination’s development goals.

“Continuous communication and joint planning allow all partners, from local tourist boards to national institutions and businesses, to operate as a single system. In this way, we build a recognizable image of Montenegro, enhance the quality of our tourism products, and contribute to the sustainable growth of tourism throughout the year,” Tripkovic Markovic stated.

The NTO organized these meetings to coordinate promotional activities and tourism products for the upcoming winter tourist season and to prepare for the next year.

The meetings focused on strengthening cooperation, aligning plans, and creating a unified approach to promoting Montenegro.