Zagreb, (MINA-BUSINESS) – It was concluded at the Best Stay 2026 event in Zagreb that the further development of tourism in Montenegro should be based on the principles of sustainability, service quality, and diversification of the tourism products, with particular emphasis on the accelerated development of business digitalization.

In this way, Montenegro can maintain its competitiveness and remain recognizable as a unique tourist destination.

The event brought together leading hotel operators and tourism professionals with the clear goal of strengthening profitability, resilience, and professional competencies that deliver measurable results.

According to organizer Martina Lucic Canak, the conference has gathered more than 300 participants from across Europe, from hoteliers and tourism consultants to technology partners.

This year’s theme, Profit & Resilience, places emphasis on concrete tools, measurable results, and preparing teams for upcoming challenges.