Podgorica, (MINA-BUSINESS) – The National Tourism Organization (NTO) took part in the annual meeting of the European Travel Commission (ETC), held in Parnu, Estonia, which marks an important step in further enhancing international cooperation and the exchange of experience in the field of sustainable and competitive tourism development.

The NTO said in a press release that the annual meeting brought together representatives of research and marketing departments of European national tourism organizations, members of the Chapter Earth working group, as well as partners and external experts.

“The meeting provided delegates with an opportunity to get insight into the latest trends in the tourism industry, exchange knowledge and examples of good practice, and further strengthen professional contacts and cooperation with colleagues from European destinations,” the press release reads.

This year’s 11th annual meeting focused on the concept of “future-ready tourism,” with the aim of building skills and shared thinking to help destinations stay resilient and ready for upcoming challenges.

The NTO will host the next General Assembly of the European Travel Commission and the 120th meeting of the ETC Board of Directors, which will be held in Kotor from 27 to 29 May.