Podgorica, (MINA-BUSINESS) – According to the National Tourism Organization (NTO), Montenegro is presented in Frankfurt as an attractive destination for business travel and international events through its participation at one of Europe’s most important business tourism fairs – IMEX Frankfurt 2026.

The NTO’s Montenegro Convention Bureau, together with partners from the tourism industry, is holding numerous meetings during the three-day fair with organizers of international congresses, conferences, corporate events and incentive trips, as well as with leading agencies and partners from the MICE industry.

Director of the Montenegro Convention Bureau Aleksandra Maksimovic said that participation at IMEX is of particular importance for further positioning Montenegro on the business tourism market. 

“Montenegro is strengthening its position year after year as an attractive and competitive MICE destination, which is confirmed by the growing interest of international partners in organizing business events in our country,” Maksimovic said.

According to her, modern hotel infrastructure, authentic experiences, improving air connectivity and diverse offerings within short distances are Montenegro’s key advantages.

“We are especially pleased that an increasing number of international conferences, corporate events and incentive programmes are organized in Montenegro, which additionally contributes to extending the tourist season and improving the year-round valorization of the destination,” Maksimovic added.

She noted that the first meetings and interest shown by partners at the fair confirm Montenegro’s growing recognition on the international MICE market.